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Ekta Kapoor's Effective Ways to Reach Out to your Audience

by Sherif Awad

Ekta Kapoor

In today’s world, it’s become almost essential to have a strong presence on social media platforms to ensure that your brand stays afloat. But while Facebook, Twitter, Instagram etc are great ways to interact with your target audience and build an online presence for your brand, they aren’t the only ways of doing so. In fact, several Bollywood celebrities have been known to use unconventional means to reach out to their audience – some more successful than others. Take Ekta Kapoor for example; her methods may seem rather ‘out there’ but we cannot deny that they definitely work! If you too want to be able to connect with your audience in such an unorthodox way, here are some of the most effective ways that she uses:

Live Streaming

Live streaming has become the new way to reach out to your audience in a very effective manner. Live streaming on platforms such as Instagram and Facebook is a great way to interact with your followers in real-time, where you can directly address any of their questions in real-time. There are several Bollywood stars who have been lately using Instagram Live to great effect. Live streams are a great way to interact with your followers, and ensure that your presence is felt by everyone. Live streaming is also one of the most effective ways to use social media for branding your product or service, as you can directly address your viewers and allow them to engage with your brand in real time. Live streaming is a great way to build a strong rapport with your audience, and you can also host contests and interact with your viewers in other ways during live streams.

Short Video Blogs

Vlogging has been a growing trend in the blogging community and has also started to gain a lot of traction in Bollywood too. Short video blogs are an excellent way for Bollywood stars to connect with their audience via YouTube as well as Instagram stories. Vlogging has been a very successful means of connecting with your audience, and is also a very popular way of marketing your brand and products. Vloggers like Lauren Good and Zoella have been able to build a very strong online following, and are also able to connect with their audience via live streaming and other live events. If you too want to start vlogging and building a strong online following, you can use short video blogs as a way to connect with your audience and start building a strong online presence.

Shout-outs on Twitter

One of the best and most effective ways to reach out to your audience is by doing shout-outs on Twitter. In fact, most Bollywood celebrities have been known to do shout-outs on Twitter to build a strong online community. A shout-out is when you take to Twitter, and mention another brand or person in your tweet, without any expectations in return. You can do shout-outs on Twitter in the form of reposting other’s tweets on your timeline, or by simply mentioning another brand in your tweet. Doing shout-outs on Twitter is a great way to build up your online following, as well as ensure that your name and brand are out there in the Twittersphere. It’s also a great way to interact with your followers, as you can mention them in your tweets as well.

Events and Meet and Greets

Another effective way that Bollywood celebrities have been known to use is by holding events to connect with their audience. Events can be held in venues such as malls and offices, where you can invite your followers to attend and participate in activities related to your brand. You can also hold meet and greets where your followers can come and meet you in person, which is a great way to connect with them. Holding events and meet and greets is not only a great way to connect with your followers but also a great marketing strategy. It’s a very cost-effective way to market your brand and product, and an excellent way to build a strong online following. If you too want to start holding events and meet and greets to connect with your audience, it’s important to have a well-thought out plan in place.

Mergers and Acquisitions

Another effective way that Bollywood celebrities have been known to use to connect with their audience is by announcing mergers and acquisitions. Now, what do we mean by mergers and acquisitions? Well, mergers and acquisitions happen when two or more companies decide to come together to form one larger company. Bollywood celebrities have been known to use mergers and acquisitions to connect with their audience, by mentioning another brand in their posts and tagging them. It’s a very effective way of building your brand’s online following, as well as ensuring that your name and brand are out there in the Twittersphere. It’s a great and cost-effective way to bring in more followers to your page and ensure that your brand stays afloat.

Conclusion

These are some of the effective ways that Bollywood celebrities have been known to use to connect with their audience. In today’s world, it’s become almost essential to have a strong presence on social media platforms to ensure that your brand stays afloat. But while Facebook, Twitter, Instagram etc are great ways to interact with your target audience, they aren’t the only ways of doing so. In fact, several Bollywood celebrities have been known to use unconventional means to reach out to their audience – some more successful than others. Take Ekta Kapoor for example; her methods may seem rather ‘out there’ but we cannot deny that they definitely work! If you too want to be able to connect with your audience in such an unorthodox way, here are some of the most effective ways that they use.